The subdistrict is known by its great social division, typified by low-income slum-dwellers, low-standard houses, and popular housing projects coexisting side by side with middle class and upper middle class horizontal and vertical residential projects.
In addition to that the district has a vast area with low-price merchandise stores and a declining industrial activity, with some warehouses and factories still in operation.
One of the reasons for the district’s name (Campo Limpo in English means “Clean Field”) derives from the fact that in former days an old rural property owned by the São Paulo Jockey Club was located in its neighboring areas.
Campo Limpo was initially composed of small farms and green areas that were gradually transformed into land subdivisions along the so called Campo Limpo Road (Estrada do Campo Limpo), the main road of access to the district. The first dwellers, most of them from a poor and migrant origin, chiefly coming from the State of São Paulo countryside and the Northeastern/Southern States of Brazil, settled in the area from the 60’s and 70’s on.
The region, just as other areas located on the outskirts of São Paulo, had a significant growth between the 70’s and 80’s, without the necessary governmental planning.
As from the 90’s the district’s housing industry boomed with the launching of middle-class residential projects: because it was close to other large flourishing trade and business centers, like the São Paulo Entrepreneurial Center (Centro Empresarial São Paulo), the Pinheiros Beltway (Marginal Pinheiros), and the Avenida Luiz Carlos Berrini region, and because its neighboring districts were considered wealthy, such as Vila Andrade and Morumbi, it started to draw new dwellers, this time with a profile different from those who had come during the 60’s: many of these new dwellers have a higher education an/or are professionals and people coming from other São Paulo districts in search of lower price properties next to new working areas.
As from 2001, Campo Limpo started to take moderate growth-oriented actions in the construction and non-residential/educational areas. Not long ago the subdistrict received a private university (Uniban), supermarkets and hypermarkets, in addition to the recently opened Campo Limpo Shopping Mall, where the five movie theaters of the entire region are concentrated.